Diverse Markets

While the world would have us strive for independence, the truth is, we depend on one another. This is especially true when designing a plan for your family and ensuring you have the right company to walk alongside you with this journey. MassMutual’s approach to serving diverse consumers is innovative. We found that in order to effectively serve diverse communities, we must understand what matters most to each cultural community. Only after we truly understand your unique values, challenges and insights, we can begin offering meaningful solutions in a relevant way. Whether you are interested in discussing financial goals or building your financial services career, consider MassMutual. We are committed to serving diverse communities and we offer:

In-depth consumer insights and cultural guidance based on research
Culturally relevant advertising and branding
Broad resources within diverse markets
Dedicated marketing and sales support

Here are some different examples of how MassMutual engages with, provides financial education and communicates to local communities:

Chinese

CHINESE AMERICAN COLLEGE PLANNING & SAVING STUDY

MassMutual understands the unique needs of each cultural community. That's why we commissioned a study that examines the attitudes and needs of Chinese American Families in the U.S. with regard to college education planning and funding, analyzing cultural impact on family decision-making. The behavioral pattern of Chinese Americans is revealed to be unique and thought-provoking.

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LUNAR NEW YEAR FESTIVAL PARADE

Lunar New Year is the most significant traditional festival in Asian culture. In Chinese culture, Lunar New Year is an annual holiday to bring together families and honor ancestors. MassMutual home office and agency leaders celebrate the joyous occasion with the Chinese community in New York City.

Korean

PRODUCT VIDEO: LIFE INSURANCE – IN-LANGUAGE VIDEO FOR KOREAN CONSUMERS ON THE VALUE OF LIFE INSURANCE

Life insurance and its versatility meet various needs the Korean American community seeks. This bilingual video explains the value of this important product in a relevant way.

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KOREAN LUNAR NEW YEAR SOCIAL MEDIA/FACEBOOK POST

Lunar New Year is one of the most important cultural holidays for Korean Americans. MassMutual has been celebrating and participating in this cultural celebration for the past decade through print ads, local events, and social media posts such as this one.

Hispanic/Latino

MASSMUTUAL HISPANIC BUSINESS OWNER PERSPECTIVE STUDY

We’re committed to the Latino community because we understand that providing insightful and engaging information in the client’s language of choice is critical to helping you build a long lasting relationship. The Business Owner Perspective Study is the only industry study about Hispanic business owner research that gives insights into America's economic engine. What’s important to you – protecting your loved ones from a loss, funding a child’s education, or enjoying a secure retirement surrounded by family – is what is important to your clients. By understanding their needs, we can better help you provide meaningful solutions to the people and businesses that make up your community.

SU NEGOCIO

In partnership with Hispanic National Bar Association (HNBA), MassMutual launched the Su Negocio (Your Business) program. Through education, networking and mentoring, this program has given us an opportunity to help Latino business owners achieve their American Dream. Latino enterprises represent the fastest-growing segment among U.S. small businesses. We are proud to do our part by providing valuable resources to help these businesses continue to grow and thrive, which includes access to financial professionals in their communities who are also business owners. In addition, the HNBA honored MassMutual in 2016 with its prestigious Corporate Partner of the Year award for our outstanding commitment to service in the Latino community.

CRN202012-218904

Individual Accounts

Business